When bootstrapping a business from the ground up there are many obstacles and roadblocks that can hinder the growth of your business. Whether you have a degree in business or simply a money-making idea, the following are some simple business solutions that can help you as you work to build and strengthen your small business.
Marketing – Your website needs traffic, but rather than view marketing as something you do once every 6 months, think of it more as a continuous thing you are involved in on a day-to-day basis. Learning to put the right message in front of the right people at the right time is key to the success of your business.
Online Presence – Having an online presence is one of the most important things you can do for the face of your business. Whether you feel comfortable developing a website yourself using easy DIY options or you hire an inexpensive developer to put together a website for you, it will be money well spent. A website not only has information regarding your business including a way to get in touch with you, but it will then be indexed into the search engines search results. If optimized properly, your website can prove to be a huge source of referrals as people searching for your field of business online come across your webpage on the search results.
Finances – Even for individuals well-versed in small business finances, hiring an accountant or financial advisor can prove to be a huge benefit to your company. The laws, tax write offs, and procedure for small businesses can vary from place to place and can save you large amounts of money and hassle if followed correctly.
Problem Solving – A difficulty for many small businesses is not having the large group where with ideas can be discussed and creatively developed. Often times, the best of ideas come from brainstorming sessions where things are thrown out into a group of people and talked about for long periods of time. There are resources available to small businesses who may lack in numbers or creative manpower such as crowd sourcing websites, business networking conventions, etc. When utilized properly, these services and events can prove to be creative havens for ideas that will help grow your business.