Business 

3 Top Office Flooring Options for 2018

The flooring you choose for an office space will greatly impact the look and feel of it. Not only will the right choice help to convey a professional atmosphere for both your staff and customers or clients; but it will also help to ensure it is a suitably comfortable and functional workplace. Obviously factors such as maintenance requirements, traffic, design and of course, budget need to be considered when you are looking at the different options available. In the following article, we will highlight what we feel are the best…

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Business 

Simple Solutions for Your Startup Business

When bootstrapping a business from the ground up there are many obstacles and roadblocks that can hinder the growth of your business. Whether you have a degree in business or simply a money-making idea, the following are some simple business solutions that can help you as you work to build and strengthen your small business. Marketing – Your website needs traffic, but rather than view marketing as something you do once every 6 months, think of it more as a continuous thing you are involved in on a day-to-day basis.…

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Business 

Supporting the Marketing Funnel with Google Analytics

Using Google Analytics to visualize the flow of visitors through a web site is vital to understanding the marketing process and making sales. The marketing funnel explains the sales process from first contact through to conversion to sales as a kind of funnel – wide at one end, and thin at the other. The wide end represents the entire market, and the thin end represents the limited number of prospects who eventually make a purchase. This analogy can be applied to any and all marketing processes, the purpose of which…

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